The simplicity with which you can use this product is outstanding. From the time that you put it together to the time you smoke meat to the time you clean it, the entire process is extremely simple. It has a power failure restart and a dump tray that can easily be cleaned out. The cooking surface is so large that it is possible to smoke two turkeys at once.
To your question regarding Traeger, I’ve not reviewed their grills of yet. I do know that Traeger as a company is taking steps to up their game some, as quality/reliability of their pellet grills has diminished over the last few years. The new CEO – Jeremy Andrus – they hired comes from the Skull Candy company and brought that headphone company from annual sales from less than $1 million to nearly $300 million. I know also that a few big hitters in the BBQ world are being contacted by Traeger to bring the brand back to its former prominence. You can read more about that here from the site of one of the company’s that now has an ownership interest in Traeger: http://www.trilantic.com/News_Story.aspx?StoryType=1&ID=56.
To solve this problem, several companies have come up with alternative ways to expose food to the flame by allowing you to use the small area directly above the fuel pot. It's still not as good as a charcoal or sear burner, but better than the designs that are strictly indirect. Check out the Memphis Elite, Fast Eddy's by Cookshack PG500, and the Yoder YS640 for this feature. Camp Chef also recently introduced its Woodwind pellet smoker, which has a super-hot gas-fueled sear box attached to the right side.